Over 19,000 games launched on Steam in 2024, highlighting fierce competition for developers. Discover how industry trends like AI and layoffs drive game releases and learn actionable marketing strategies to stand out in a crowded market.
Marketing
Learn how devlogs can transform your game marketing strategy! From short-form videos to 'before & after' showcases, engage your audience, boost wishlist conversions, and build excitement for your game—all while still in development. Start marketing early and create loyal, long-term fans.
Marketing
Game launch coming up but no marketing? Don’t panic! Learn how to delay, build your brand, create a content calendar, and boost wishlists with organic and paid strategies. From social media to influencers, here’s how to salvage your game’s success.
Marketing
Discover how to hire legitimate game marketing experts while avoiding scams. Learn to spot red flags, analyze agencies, and ensure your game reaches its audience without risking your budget or success. Perfect for indie developers looking to boost game revenue.
Marketing
Discover how NSFW games lose up to 75% of traffic on Steam due to poor landing pages. Learn data-driven marketing tips and solutions to boost conversions, overcome traffic loss, and improve engagement for your game. Find actionable insights for better performance and success."
Marketing
Explore how BlueSky, a growing alternative to X (formerly Twitter), can help market your game. Learn about its strengths, challenges like limited media capabilities, and how to navigate its developer-heavy audience for better reach and engagement.
Marketing
Learn how to calculate engagement rate accurately, spot fake followers, and optimize your content strategy for social game marketing. Discover tips to create engaging posts, analyze audience behavior, and choose authentic influencers to grow your game's community effectively.
Misconceptions
Discover why impressions are vital for game marketing success. Learn how they drive awareness, boost wishlist sign-ups, and optimize your strategy. From conversion rates to organic growth, we break down the role of impressions in turning views into players.
Misconceptions
Discover why sharing your game idea is essential for success in game development. Learn how feedback, iteration, and marketing outweigh fears of idea theft. Explore insights from entrepreneurship and venture capital to build something gamers truly want. Empower your game’s journey with this guide!
Misconceptions
Discover how indie game developers can market their games like AAA studios with strategies for success, automation tools, and practical tips.
Discover how 'Building in Public' can transform your indie game development into a powerful marketing tool. Learn strategies, examples, and actionable tips.
Misconceptions
Debunking the myth that frequent social media posts are spam, this article explores effective game marketing strategies. Learn what defines spam, why followers consent to updates, and how AAA studios use consistent content to boost reach and engagement, ensuring your game stands out to its audience.