Why Early Marketing Is Critical for Indie Game Success

It’s never too early to start marketing your game — but early marketing doesn’t mean ads or influencers. It means validation, testing, and building a foundation. Learn how here.

How To Lower Your Game's Advertising Costs with Conversion APIs

One of the major frustrations about advertising I see when talking to developers is it feels like a black box and the house (aka ad platform) always wins. They paid a lot of money for almost no results. We've worked with other games that have gotten their cost

How To Optimize Your Game's Advertising While Complying With Privacy Laws

When you are marketing your game, especially when you do paid user acquisition with advertising, you want to lower the costs as much as possible while getting the right players that are going to play your game and retain. In order to do proper marketing, you need to have some

The GDPR Dilemma: Ethics, Enforceability, and Global Reach in Game Marketing

Explore the ethics and enforceability of the GDPR for global game developers. Learn how EU privacy laws impact game marketing, data tracking, and compliance across borders—especially when local laws conflict.

How To Implement Cross-Device Tracking In Game Marketing

Learn how to track players across devices using UTMs, cookies, and fingerprinting to connect Reddit ads, Steam wishlists, and in-game actions. This guide helps game developers boost ROI, uncover true player journeys, and scale what’s actually working.

Game Wishlist to Sales Ratios, Benchmarks, Tiers, and Surprising Outliers

Discover how Steam wishlists actually convert into game sales. We analyzed hundreds of titles to uncover real conversion rates, industry benchmarks, and what impacts performance over 7 days and 1 month. Essential insights for game devs looking to boost sales.

How to Sustain Wishlist Growth After NextFest and Boost Your Game’s Success

Maximize your NextFest success! Learn how to sustain wishlist growth after the event with proven strategies—smart advertising, organic social media, influencer marketing, and more. Discover how to keep momentum, boost visibility, and turn wishlists into long-term sales.

How to Analyze Your NextFest Wishlist Data for Better Game Launch Results

Discover why high wishlist numbers from Steam NextFest don’t always translate into strong game sales. Learn how to analyze wishlist quality, track engagement, and improve conversion rates with data-driven insights.

Why Publishers Reject Good Indie Games (And What You Can Do About It)

Learn how publishers evaluate investment risks, break-even calculations, and revenue expectations. Discover how to de-risk your game, boost its appeal, and secure a publishing deal.

The Dark Funnel in Game Marketing & 7 Ways To Measure the Unmeasurable

Discover the Dark Funnel in game marketing—an invisible force driving game sales that traditional analytics can't track. Learn how Dark Social influences wishlists, purchases, and engagement, and how game developers can measure untrackable marketing efforts for better ROI.

How to Avoid Wishlist Flatlines With Organic Social Media

Discover how early marketing and social media can drive consistent wishlist growth for your game. Learn data-driven strategies to avoid wishlist flatlines, maximize Steam exposure, and build an engaged audience. Implement proven tactics to grow your game's reach and boost visibility before launch.

What Makes a Game Marketable and Compelling, And Likely To Succeed

Discover the difference between marketable and compelling games and how to create a title that attracts players and keeps them engaged. Learn data-driven strategies for boosting social media engagement, wishlist conversions, and player retention to ensure your game’s success.

Debugging The Interest Stage Of Your Marketing Funnel

Struggling to capture player interest in your game? Learn how to debug the 'interest stage' of your marketing funnel like a developer—analyzing click-through rates, engagement metrics, and content strategy.

The Cost of Marketing a Game: How Much Should You Spend for Success?

Struggling to budget for your game’s marketing? This guide breaks down how much you should spend on ads, influencers, and automation to maximize wishlists and sales. Learn data-driven strategies to market effectively, whether you’re on a tight budget or ready to invest.

Game Marketing Debugging: Why Awareness Is the First Metric to Fix

Boost your game’s marketing success by fixing awareness first. Learn why impressions drive interest, wishlists, and conversions. Discover proven strategies to generate awareness through social media, ads, influencers, and PR. Debug your marketing funnel like code and maximize your game’s reach.

Why Your Game's Social Media Isn't Growing (And How to Fix It)

Struggling to grow your game’s social media? Discover why your posts aren’t gaining traction and how to fix it. Learn to spot shadowbans, optimize targeting, test content formats, and boost engagement. Follow data-driven strategies to increase wishlists, installs, and build a loyal player base!

The One Metric That Determines A Game's Success: What Developers Must Track

Want your game to succeed? Discover the most important metrics every developer should track—whether you're in pre-launch or post-launch. Learn how top publishers use data to drive sales, retention, and long-term success.

7 Key Content Optimization Factors for Organic Social Media Growth in Game Marketing

Discover how to grow your indie game’s wishlists organically with a data-driven social media strategy. Learn the best content types, emotional triggers, audience targeting, and posting times to maximize engagement.

High-Quality vs. Low-Quality Wishlists: What Every Indie Dev Needs to Know

Wishlists are key to game marketing success, but not all are created equal. Learn the difference between high- and low-quality Wishlists, how they impact conversion rates, and strategies to boost sales on launch day.

NSFW Games: Breaking Misconceptions & Driving Innovation in Gaming

Discover the truth about NSFW games—how they innovate, market without mainstream support, and challenge misconceptions. From deep storytelling to unique monetization strategies, these games push gaming forward in unexpected ways. Learn how the industry can adapt lessons from their success.

13 Common Game Marketing Mistakes Indie Developers Must Avoid

Discover the 13 most common game marketing mistakes indie developers make, from poor branding to starting too late. Learn how to effectively promote your game, avoid pitfalls, and increase Steam wishlists, social engagement, and player retention.

The Rise of Game Releases: Competing in a 24,000-Game Industry

Over 19,000 games launched on Steam in 2024, highlighting fierce competition for developers. Discover how industry trends like AI and layoffs drive game releases and learn actionable marketing strategies to stand out in a crowded market.

Marketing

How To Use Short-Form DevLogs In Game Marketing To Attract Players

Learn how devlogs can transform your game marketing strategy! From short-form videos to 'before & after' showcases, engage your audience, boost wishlist conversions, and build excitement for your game—all while still in development. Start marketing early and create loyal, long-term fans.

Marketing

How to Plan a Last-Minute Marketing Campaign for Your Game

Game launch coming up but no marketing? Don’t panic! Learn how to delay, build your brand, create a content calendar, and boost wishlists with organic and paid strategies. From social media to influencers, here’s how to salvage your game’s success.