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Discover how Steam wishlists actually convert into game sales. We analyzed hundreds of titles to uncover real conversion rates, industry benchmarks, and what impacts performance over 7 days and 1 month. Essential insights for game devs looking to boost sales.
Maximize your NextFest success! Learn how to sustain wishlist growth after the event with proven strategies—smart advertising, organic social media, influencer marketing, and more. Discover how to keep momentum, boost visibility, and turn wishlists into long-term sales.
Discover why high wishlist numbers from Steam NextFest don’t always translate into strong game sales. Learn how to analyze wishlist quality, track engagement, and improve conversion rates with data-driven insights.
Learn how publishers evaluate investment risks, break-even calculations, and revenue expectations. Discover how to de-risk your game, boost its appeal, and secure a publishing deal.
Discover the Dark Funnel in game marketing—an invisible force driving game sales that traditional analytics can't track. Learn how Dark Social influences wishlists, purchases, and engagement, and how game developers can measure untrackable marketing efforts for better ROI.
Discover how early marketing and social media can drive consistent wishlist growth for your game. Learn data-driven strategies to avoid wishlist flatlines, maximize Steam exposure, and build an engaged audience. Implement proven tactics to grow your game's reach and boost visibility before launch.
Discover the difference between marketable and compelling games and how to create a title that attracts players and keeps them engaged. Learn data-driven strategies for boosting social media engagement, wishlist conversions, and player retention to ensure your game’s success.
Struggling to capture player interest in your game? Learn how to debug the 'interest stage' of your marketing funnel like a developer—analyzing click-through rates, engagement metrics, and content strategy.
Struggling to budget for your game’s marketing? This guide breaks down how much you should spend on ads, influencers, and automation to maximize wishlists and sales. Learn data-driven strategies to market effectively, whether you’re on a tight budget or ready to invest.
Boost your game’s marketing success by fixing awareness first. Learn why impressions drive interest, wishlists, and conversions. Discover proven strategies to generate awareness through social media, ads, influencers, and PR. Debug your marketing funnel like code and maximize your game’s reach.
Struggling to grow your game’s social media? Discover why your posts aren’t gaining traction and how to fix it. Learn to spot shadowbans, optimize targeting, test content formats, and boost engagement. Follow data-driven strategies to increase wishlists, installs, and build a loyal player base!
Want your game to succeed? Discover the most important metrics every developer should track—whether you're in pre-launch or post-launch. Learn how top publishers use data to drive sales, retention, and long-term success.
Discover how to grow your indie game’s wishlists organically with a data-driven social media strategy. Learn the best content types, emotional triggers, audience targeting, and posting times to maximize engagement.
Wishlists are key to game marketing success, but not all are created equal. Learn the difference between high- and low-quality Wishlists, how they impact conversion rates, and strategies to boost sales on launch day.
Discover the truth about NSFW games—how they innovate, market without mainstream support, and challenge misconceptions. From deep storytelling to unique monetization strategies, these games push gaming forward in unexpected ways. Learn how the industry can adapt lessons from their success.
Discover the 13 most common game marketing mistakes indie developers make, from poor branding to starting too late. Learn how to effectively promote your game, avoid pitfalls, and increase Steam wishlists, social engagement, and player retention.
Over 19,000 games launched on Steam in 2024, highlighting fierce competition for developers. Discover how industry trends like AI and layoffs drive game releases and learn actionable marketing strategies to stand out in a crowded market.
Marketing
Learn how devlogs can transform your game marketing strategy! From short-form videos to 'before & after' showcases, engage your audience, boost wishlist conversions, and build excitement for your game—all while still in development. Start marketing early and create loyal, long-term fans.
Marketing
Game launch coming up but no marketing? Don’t panic! Learn how to delay, build your brand, create a content calendar, and boost wishlists with organic and paid strategies. From social media to influencers, here’s how to salvage your game’s success.
Marketing
Discover how to hire legitimate game marketing experts while avoiding scams. Learn to spot red flags, analyze agencies, and ensure your game reaches its audience without risking your budget or success. Perfect for indie developers looking to boost game revenue.
Marketing
Discover how NSFW games lose up to 75% of traffic on Steam due to poor landing pages. Learn data-driven marketing tips and solutions to boost conversions, overcome traffic loss, and improve engagement for your game. Find actionable insights for better performance and success."
Marketing
Explore how BlueSky, a growing alternative to X (formerly Twitter), can help market your game. Learn about its strengths, challenges like limited media capabilities, and how to navigate its developer-heavy audience for better reach and engagement.
Marketing
Learn how to calculate engagement rate accurately, spot fake followers, and optimize your content strategy for social game marketing. Discover tips to create engaging posts, analyze audience behavior, and choose authentic influencers to grow your game's community effectively.