Frustrated with slow game marketing results? Learn realistic timelines for influencers, social media, ads, and press so you can plan smarter and launch stronger. Start early, track KPIs, and hit your marketing goals with confidence. A must-read for game developers.
It's been quite a week for adult games. On July 24, 2025, Itch.io de-indexed all NSFW games from the platform. Steam also started removing some of its adult games from the platform as well. For many creators in the genre, this has caused both loss of income,
It’s never too early to start marketing your game — but early marketing doesn’t mean ads or influencers. It means validation, testing, and building a foundation. Learn how here.
One of the major frustrations about advertising I see when talking to developers is it feels like a black box and the house (aka ad platform) always wins. They paid a lot of money for almost no results. We've worked with other games that have gotten their cost
When you are marketing your game, especially when you do paid user acquisition with advertising, you want to lower the costs as much as possible while getting the right players that are going to play your game and retain. In order to do proper marketing, you need to have some
Explore the ethics and enforceability of the GDPR for global game developers. Learn how EU privacy laws impact game marketing, data tracking, and compliance across borders—especially when local laws conflict.
Learn how to track players across devices using UTMs, cookies, and fingerprinting to connect Reddit ads, Steam wishlists, and in-game actions. This guide helps game developers boost ROI, uncover true player journeys, and scale what’s actually working.
Discover how Steam wishlists actually convert into game sales. We analyzed hundreds of titles to uncover real conversion rates, industry benchmarks, and what impacts performance over 7 days and 1 month. Essential insights for game devs looking to boost sales.
Maximize your NextFest success! Learn how to sustain wishlist growth after the event with proven strategies—smart advertising, organic social media, influencer marketing, and more. Discover how to keep momentum, boost visibility, and turn wishlists into long-term sales.
The Most Up To Date Information About Gaming and Game Marketing
Discover why high wishlist numbers from Steam NextFest don’t always translate into strong game sales. Learn how to analyze wishlist quality, track engagement, and improve conversion rates with data-driven insights.
Learn how publishers evaluate investment risks, break-even calculations, and revenue expectations. Discover how to de-risk your game, boost its appeal, and secure a publishing deal.
Discover the Dark Funnel in game marketing—an invisible force driving game sales that traditional analytics can't track. Learn how Dark Social influences wishlists, purchases, and engagement, and how game developers can measure untrackable marketing efforts for better ROI.
Discover how early marketing and social media can drive consistent wishlist growth for your game. Learn data-driven strategies to avoid wishlist flatlines, maximize Steam exposure, and build an engaged audience. Implement proven tactics to grow your game's reach and boost visibility before launch.
Discover the difference between marketable and compelling games and how to create a title that attracts players and keeps them engaged. Learn data-driven strategies for boosting social media engagement, wishlist conversions, and player retention to ensure your game’s success.
Struggling to capture player interest in your game? Learn how to debug the 'interest stage' of your marketing funnel like a developer—analyzing click-through rates, engagement metrics, and content strategy.
Struggling to budget for your game’s marketing? This guide breaks down how much you should spend on ads, influencers, and automation to maximize wishlists and sales. Learn data-driven strategies to market effectively, whether you’re on a tight budget or ready to invest.
Boost your game’s marketing success by fixing awareness first. Learn why impressions drive interest, wishlists, and conversions. Discover proven strategies to generate awareness through social media, ads, influencers, and PR. Debug your marketing funnel like code and maximize your game’s reach.
Struggling to grow your game’s social media? Discover why your posts aren’t gaining traction and how to fix it. Learn to spot shadowbans, optimize targeting, test content formats, and boost engagement. Follow data-driven strategies to increase wishlists, installs, and build a loyal player base!
Want your game to succeed? Discover the most important metrics every developer should track—whether you're in pre-launch or post-launch. Learn how top publishers use data to drive sales, retention, and long-term success.
Discover how to grow your indie game’s wishlists organically with a data-driven social media strategy. Learn the best content types, emotional triggers, audience targeting, and posting times to maximize engagement.
Wishlists are key to game marketing success, but not all are created equal. Learn the difference between high- and low-quality Wishlists, how they impact conversion rates, and strategies to boost sales on launch day.
