Want your game to succeed? Discover the most important metrics every developer should track—whether you're in pre-launch or post-launch. Learn how top publishers use data to drive sales, retention, and long-term success.
Discover how to grow your indie game’s wishlists organically with a data-driven social media strategy. Learn the best content types, emotional triggers, audience targeting, and posting times to maximize engagement.
Wishlists are key to game marketing success, but not all are created equal. Learn the difference between high- and low-quality Wishlists, how they impact conversion rates, and strategies to boost sales on launch day.
Discover the truth about NSFW games—how they innovate, market without mainstream support, and challenge misconceptions. From deep storytelling to unique monetization strategies, these games push gaming forward in unexpected ways. Learn how the industry can adapt lessons from their success.
Discover the 13 most common game marketing mistakes indie developers make, from poor branding to starting too late. Learn how to effectively promote your game, avoid pitfalls, and increase Steam wishlists, social engagement, and player retention.
Over 19,000 games launched on Steam in 2024, highlighting fierce competition for developers. Discover how industry trends like AI and layoffs drive game releases and learn actionable marketing strategies to stand out in a crowded market.
Marketing
Learn how devlogs can transform your game marketing strategy! From short-form videos to 'before & after' showcases, engage your audience, boost wishlist conversions, and build excitement for your game—all while still in development. Start marketing early and create loyal, long-term fans.
Marketing
Game launch coming up but no marketing? Don’t panic! Learn how to delay, build your brand, create a content calendar, and boost wishlists with organic and paid strategies. From social media to influencers, here’s how to salvage your game’s success.
Marketing
Discover how to hire legitimate game marketing experts while avoiding scams. Learn to spot red flags, analyze agencies, and ensure your game reaches its audience without risking your budget or success. Perfect for indie developers looking to boost game revenue.
Marketing
Discover how NSFW games lose up to 75% of traffic on Steam due to poor landing pages. Learn data-driven marketing tips and solutions to boost conversions, overcome traffic loss, and improve engagement for your game. Find actionable insights for better performance and success."
Marketing
Explore how BlueSky, a growing alternative to X (formerly Twitter), can help market your game. Learn about its strengths, challenges like limited media capabilities, and how to navigate its developer-heavy audience for better reach and engagement.
Marketing
Learn how to calculate engagement rate accurately, spot fake followers, and optimize your content strategy for social game marketing. Discover tips to create engaging posts, analyze audience behavior, and choose authentic influencers to grow your game's community effectively.