Discover the Dark Funnel in game marketing—an invisible force driving game sales that traditional analytics can't track. Learn how Dark Social influences wishlists, purchases, and engagement, and how game developers can measure untrackable marketing efforts for better ROI.
Discover how early marketing and social media can drive consistent wishlist growth for your game. Learn data-driven strategies to avoid wishlist flatlines, maximize Steam exposure, and build an engaged audience. Implement proven tactics to grow your game's reach and boost visibility before launch.
Discover the difference between marketable and compelling games and how to create a title that attracts players and keeps them engaged. Learn data-driven strategies for boosting social media engagement, wishlist conversions, and player retention to ensure your game’s success.
Struggling to capture player interest in your game? Learn how to debug the 'interest stage' of your marketing funnel like a developer—analyzing click-through rates, engagement metrics, and content strategy.
Struggling to budget for your game’s marketing? This guide breaks down how much you should spend on ads, influencers, and automation to maximize wishlists and sales. Learn data-driven strategies to market effectively, whether you’re on a tight budget or ready to invest.
Boost your game’s marketing success by fixing awareness first. Learn why impressions drive interest, wishlists, and conversions. Discover proven strategies to generate awareness through social media, ads, influencers, and PR. Debug your marketing funnel like code and maximize your game’s reach.
Struggling to grow your game’s social media? Discover why your posts aren’t gaining traction and how to fix it. Learn to spot shadowbans, optimize targeting, test content formats, and boost engagement. Follow data-driven strategies to increase wishlists, installs, and build a loyal player base!
Want your game to succeed? Discover the most important metrics every developer should track—whether you're in pre-launch or post-launch. Learn how top publishers use data to drive sales, retention, and long-term success.
Discover how to grow your indie game’s wishlists organically with a data-driven social media strategy. Learn the best content types, emotional triggers, audience targeting, and posting times to maximize engagement.
Wishlists are key to game marketing success, but not all are created equal. Learn the difference between high- and low-quality Wishlists, how they impact conversion rates, and strategies to boost sales on launch day.
Discover the truth about NSFW games—how they innovate, market without mainstream support, and challenge misconceptions. From deep storytelling to unique monetization strategies, these games push gaming forward in unexpected ways. Learn how the industry can adapt lessons from their success.
Discover the 13 most common game marketing mistakes indie developers make, from poor branding to starting too late. Learn how to effectively promote your game, avoid pitfalls, and increase Steam wishlists, social engagement, and player retention.